Typically, in the finance area, digital communication support opens up vast possibilities for using the document as a marketing tool. In fact, taking the simple account statement to access information normally does not make communication effective and is one of the major shortcomings for Banks and Insurance services.
Through the customer profile and Business Intelligence tools, Dataexpert provides analytical expertise to move normal information to bidirectional communication, dynamically acquiring data thanks to Customer Experience.
Together with our customers we walk the road towards more modern platforms through migration projects that maintain stable legacy applications, but modernizing the way we read IT and marketing from separate and divergent worlds to a unique and perfectly integrated channel ( omni-channel ).
Finally, through restilying projects that co-involve the use of full color for printing, we make the document more dynamic and searchable on a mobile device, interacting via the Web thanks to the synergistic use of QR Code, personalized videos and customized offers.
The final goal remains that of:
- Unify production from batch to online
- Tending to Transpromo for paper communications where digitization is not possible
- Have a single definition for all channels
- Turn the user into an active subject for the Customer Correspondence
- Transforming business processes into automated adaptive actions
- Delete the " siloed teams ".
Here are some examples of communication with customers:
- Personalized and omnichannel marketing communications
- Personalized account statement
- Custom target updates
- Letters li>
- Loyalty programs and new offers
- Investment Reports
- Social media communication